EBOOK or PDF (Britain Can Make It)
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Highly Visual Celebration Ofvisual celebration of massively opular now largely forgotten Britain Can Make It exhibition Organized by the Council of Industrial Design it was held in empty ground floor galleries of the Victoria Albert Museum from September to December 1946 A groundbreaking morale boosting exhibition it showcased British design and manufacturing Despite its short run it boasted an incredible 15 million visitors and remains one of the most visited Despite its short run it boasted an incredible 15 million visitors and remains one of the most visited ever held at the VA Long before the end of the Second World War hostilities the government’s Post War Export Trade Committee recognized the importance of romoting the country’s manufacturing capabilities Plans for an exhibition of ‘National Importance’ were set in The Cleverest Person In The World place in October 1942 for an event that would illuminate the gloom of austerity educate theublic in the value of good design and most importantly boost much needed foreign trade Britain’s need to Emotions And Understanding promote manufacture and export its goods was urgent The job of organizing the exhibition was given to the Council of Industrial Design on behalf of the government’s Board of Trade From its earlylanning stages there was a des. .
Ire to create an exhibition that was full of color light and airy and far removed from the browns and greens of the inter war years The exhibition was also intended to work as a Singapore Math Practice Level 6a Grade 7 public morale boosting exercise and it did attracting visitors from around the country Mile long ueues constantly formed outside the VA Interviewed in 1984 James Gardner the designer of the exhibition commented on the motivation for it ‘We’d got to get British manufacturers toroduce well designed goods uickly and to cheer the British Singapore Math Practice Level 5a Grade 6 public up They were so depressed Give them something to look forward to You know this was the dream of the future if you like' BCMI was not a trade show Manufacturers had tout forward their roducts and only those deemed the best examples were Chosen By Specialist Committees An Accompanying Catalog by specialist committees An accompanying catalog the manufacturers of roducts and significantly wherever Singapore Math Practice Level 5b Grade 6 possible the names of the designers of eachroduct could be bought by visitors from one of the bookstalls dotted around the exhibition The catalog explained when goods would be available for the home and trade markets ‘Now' ‘Soon’ or ‘Later' Most often they were ‘Later’ for the home mar.
Have It' ‘Britons Can’tIt' ‘Britons can’t it' and ‘Britain Can’t Get It' Products representing key consumer groups including clothing leisure and domestic roducts were displayed These were diverse from Sugar Secrets Love pottery and glass to radios women’s and men’s wear furniture fabrics toys jewelry boilers taps and sporting euipment The Furnished Rooms section showcased room sets that sought to show how a range ofeople from different rofessional groups might live By taking its structure loosely From The Exhibition Itself the exhibition itself from the accompanying Design ’46 catalog Britain Can Make It will take the reader through an eclectic range of subject areas and
#Consumer Products The Book Begins #products The book begins a discussion of the olitical climate and economic motivations that led to this exhibition of ‘National Importance’ taking lace and an overview of the contemporary social context Additional essays will cover specific aspects of the exhibition itself including the surrealist design of the exhibition the art and artists involved the naming and the ‘Design uiz' Most chapters will be in the form of short illustrated essa. ,