PDF NEW Coca Wine Ñ Aymon de Lestrange


Ilable at drugstores He also studies the introduction "of cocaine in these two countries and the "cocaine in these two countries and the laws that followed Aymon de Lestrange demonstrates how Mariani became in many ways the father of modern advertising with his highly successful advertising campaigns He includes vivid reproductions of Mariani’s advertisements many not seen since their highly successful advertising campaigns He includes vivid reproductions of Mariani’s advertisements many not seen since their publication in the late 19th and arly 20th centuries and shows how Mariani commissioned the top writers and artists of the day such as Jules Chéret and Alphonse Mucha to produce works celebrating coca wine The author reveals how Vin Mariani was the forerunner of Coca Cola which clearly plagiarized not

only mariani’s product 
Mariani’s product also his advertising methods Looking to the future of coca the author shows how it has gained renewed interest in the scientific community for its therapeutic and nutritional properties and in the spiritual community which is seeking to rehabilitate the reputation of coca the sacred plant of the Inca.

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A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world wide success • Follows 19th century pharmacist the revolutionary advertising methods that made it a world wide success • Follows 19th century pharmacist Mariani’s interest in coca from medical uses to the development and healing Poems effects of his world famous coca wine Vin Mariani • Explores the botany of coca how it differs from cocaine its traditional uses andarly scientific studies on coca from doctors including Sigmund Freud • Examines Mariani’s highly successful international advertising campaigns the first to use celebrity ndorsements including testimonies from Pope Benedict XV Sarah Bernhardt Thomas Edison Jules Verne H G Wells William McKinley Emile Zola and Alphonse Mucha One of the oldest and most potent natural stimulants the leaves of the coca plant are the organic source from which cocaine is synthesized Fresh coca leaves and products made from them cocaine is synthesized Fresh coca leaves and products made from them verified medicinal and healing properties and not the same addictive ualities or negative side ffects as Ocaine In the late 19th century coca Products Became Hugely Successful In Europe And became hugely successful in Europe and United States The most famous was Vin Mariani a coca based tonic wine developed by Corsican
pharmacist angelo mariani 
Angelo Mariani 1914 Many celebrities sang its praises including Pope Benedict XV Sarah Bernhardt Thomas Edison H G Wells William McKinley Emile Zola and the doctors of Ulysses S Grant who credited Vin Mariani with giving him the strength to finish his memoirs before his death In this full color illustrated history of coca wine the first of its kind author Aymon de Lestrange follows Mariani’s interest in coca from its medicinal applications to the creation of the tonic wine The author xplores the botany of coca how it differs from cocaine its traditional use in pre Columbian America and scientific studies on coca from the 17th through 19th centuries including from Sigmund Freud who was a known user He describes the introduction of coca in the US and France and the many coca preparations then ava. ,

Coca Wine

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